Innovation or Illusion? Why packaging design must keep problem-solving in the crosshairs
Packaging innovation has long been a magnet for bold ideas. At its best, it’s brilliant: grabbing attention, opening minds, and setting new creative benchmarks. Showpiece designs can spark conversation, attract investment, and help make packaging part of cultural discourse, not just the supply chain. But in recent years, we’ve seen a shift. More concepts are […]
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