LA VIE™ INVITES VEGAN BRANDS TO REUSE ITS TV AD IN INDUSTRY-FIRST CREATIVE MOVE.

La Vie’s PETA-approved campaign starring rescue pig Léon — and Beyond Meat’s campaign starring Barbara the cow — sparks cross-brand collaboration and redefines how plant-based brands show up together. Alongside a broader collaboration recently announced with Beyond Meat®, French plant-based food brand La Vie™ is once again making waves — not just with its latest […]

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Gemak Sets New Standards in UK Whey Processing

Gemak has successfully completed “Project Dragon”—a state-of-the-art whey, milk and cream processing with CIP units for South Caernarfon Creameries (SCC) in North Wales. From its inception to commissioning, this project highlights a transformative journey in the UK dairy industry, setting new benchmarks in efficiency and environmental stewardship. The Genesis of Project Dragon South Caernarfon Creameries, […]

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i2r further invests in its Ultra container range with new large-format edition

Leading aluminium tray manufacturer i2r Packaging Solutions has strengthened its award-winning Ultra container range by launching a new 260mm x 260mm x 50mm profile. Designed for large, ready-to-cook family meals and multi-portion food products, this latest format combines enhanced strength with lightweight performance, offering food manufacturers a high-quality solution for demanding applications. Developed in response […]

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Simple Packaging Boosts Recycling Rates

Recent research shows that simple is best when it comes to recycling. Packaging made from a single material such as drinks cans, glass bottles and cardboard boxes are some of the most recycled items in the UK, with 81% of aluminium beverage cans and 69.8% of glass now being recycled according to Environment Agency data.  This is […]

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Clearspring Unveils ‘Clearly Authentic, Clearly Delicious’ Campaign

Clearspring, the pioneers of organic fine foods and authentic Japanese ingredients, are launching a bold new consumer marketing campaign designed to engage and inspire Mindful Food Explorers, driving demand for Clearspring’s range of authentic, sustainable, and plant-based food choices. Marking a milestone moment for the brand, Clearly Authentic, Clearly Delicious is Clearspring’s first-ever high-impact outdoor […]

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