LA VIE™ INVITES VEGAN BRANDS TO REUSE ITS TV AD IN INDUSTRY-FIRST CREATIVE MOVE.
La Vie’s PETA-approved campaign starring rescue pig Léon — and Beyond Meat’s campaign starring Barbara the cow — sparks cross-brand collaboration and redefines how plant-based brands show up together. Alongside a broader collaboration recently announced with Beyond Meat®, French plant-based food brand La Vie™ is once again making waves — not just with its latest […]
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