Arno Melchior on the packaging blind spot that’s costing brands money
We hear from retired Reckitt packaging director Arno Melchior on why digitalisation is the key to surviving the next wave of EPR regulation. The packaging landscape is changing, not gradually but in sharp regulatory leaps that are catching even seasoned players off guard. Across Europe, the rollout of Extended Producer Responsibility (EPR) rules is transforming […]
Continue Reading