Ritter Sport is turning up the flavour in Morrisons with four new block chocolate launches, marking another milestone in the brand’s UK growth story.
The expanded 10-strong line-up now features the latest innovations, Peanut and Caramel Biscuit, alongside the exciting Duo range, debuting in Sweet ‘n’ Salty and Coffee flavours. Designed to bring even more choice and variety to Morrisons shoppers, the new additions underline Ritter Sport’s commitment to quality, innovation and great value.
The expansion comes as Ritter Sport continues to build its footprint in the UK chocolate market, driven by growing consumer demand for high-quality, indulgent treats. The brand’s signature square format and focus on exceptional ingredients have helped it stand out among shoppers looking for a more premium yet accessible chocolate experience.
Ritter Sport is currently the fastest-growing player in the block chocolate category, delivering 48.9% more value growth than the market overall. Two-thirds of this value is incremental to the category, with the brand attracting new shoppers rather than taking competitor shares.
Bendict Daniels, Managing Director at Ritter Sport UK & Ireland, said: “We’re thrilled to see Morrisons expanding with us as we continue to build our range in-store. These new launches are another step in making Ritter Sport’s distinctive, premium quality chocolate available to more consumers, while helping drive category growth for our retail partners.”
With its latest expansion, Ritter Sport continues to reinforce its reputation as one of the most dynamic brands in the chocolate aisle, offering retailers and shoppers alike a square of something truly different.
