As 85% of consumers prioritise taste over price and health, experts explain why it is the key to success in functional food manufacturing
As health awareness grows, around 30% of consumers are willing to pay more for foods with enhanced health benefits, driving market demand Consumers are increasingly adopting healthier lifestyles and seeking products that offer enhanced nutrition, such as protein fortification and gut-health support, without sacrificing taste. This shift is driving rapid innovation in ready meals, snacks, […]
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