Award-winning nut-based cheese brand, Palace Culture, is rolling out a vibrant new look this November, marking the brand’s first major step in evolving its presence in the dairy alternatives fixture.
The refresh includes a packaging overhaul across Palace Culture’s range of cheese alternatives, designed to create a more unified and cohesive range on shelf, improving both impact and product comprehension.
The updated packs will feature a more prominent logo, food photography, and a bold colour palette to stand out on shelf. They also clearly communicate the key ingredients that set Palace Culture apart from other alternatives – cashews and almonds – helping consumers better understand the product.
Inspired by grand tapestries that once adorned palace walls, each SKU’s packaging tells a story through playful illustrations. The refreshed design is an expression of the brand’s ethos, “Eat More Cultured,” celebrating exploration through food and reinforcing its mission to redefine the category with nut-based cheeses that invite curiosity. Consumer testing showed strong appeal for the refreshed look, with 81% of shoppers selecting it as their preferred design.
Designed to inject colour and excitement into the plant-based fixture, the refresh will also reflect Palace Culture’s evolution and ambition within the fast-growing dairy alternatives market, which is forecasted to reach £2.3bn by 2033.
Palace Culture’s nut-based cheeses, including Kimcheeze and The Goat, are made with fermented nuts and live cultures, offering a clean-label alternative that naturally contains fibre and is lower in saturated fat than many other dairy options.
Crucially they deliver on taste, which is the number one driver of choice for shoppers across most categories. Both products have received Great Taste Awards, with Kimcheeze earning two stars again in 2025.
Founded in 2018, the brand has grown from a firm favourite at Crystal Palace farmer’s market to a nationally distributed name, currently stocked in Waitrose, with aims to expand into other retailers. Palace Culture is part of The Compleat Food Group’s portfolio of plant-based brands.
Yvonne Adam, Chief Marketing Officer at The Compleat Food Group, said:
“Palace Culture has always stood out for its great tasting, high-quality products, and now its packaging does too. Unlike many plant-based cheese alternatives, Palace Culture isn’t trying to mimic dairy; it’s redefining the category with products that are genuinely delicious.”
For more information, contact Rebecca Goldsworthy, Natalie Jalili or Rebecca Lockwood at compleatfood@aberfield.com or call 0113 880 0444.
