Kingsland Drinks has announced a strategic partnership with bold, challenger wine brand Vinca to support its next phase of growth.
With demand for Vinca’s organic Sicilian wines climbing steadily, the brand needed a production partner capable of scaling up efficiently. Vinca’s range, including red, white, and rosé wines in 187ml cans, plus sparkling options in 200ml cans, is now available through more than 100 retailers and drinks specialists, as well as numerous hospitality venues. The wines are also served on flights, cruise ships, trainlines, and at major stadiums and arenas, with the brand earning a notable collection of awards. Anticipating substantial growth in 2025 and even greater expansion in 2026, Vinca set out to find a partner with advanced machinery and the capacity to support their ambitious trajectory.
Kingsland Drinks delivered the perfect solution, and the partnership is now fully operational, primed to take Vinca to its next phase of dynamic growth.
Eileen Hay, Contract Pack Business Account Manager at Kingsland Drinks, says: “Vinca has made its mark on the canned wine sector, and we’re thrilled to be on the growth journey with them as they enter the next phase of their expansion.
“In the last few years, we have invested heavily in our high-speed canning line at our production facility in Salford as we know this sector is ripe for growth, in line with consumer lifestyle and socialising trends. As consumers dive deeper into the sector, they’re recognising the benefits, convenience, recyclability and sustainability canned drinks bring, whether wine, spirits and mixers, cocktails or non-alcoholic alternatives. The £1.2m initial investment in 2020 allowed us to expand our services and capabilities into canning, with capacity to produce 26 million cans per year in 150ml, 187ml, 200ml, 250ml and 330ml formats. With more investment in the pipeline, our capacity and capability will increase even further in 2026 and beyond.”
Vinca was launched four years ago by founders Zak Walters, Jack Green and Charlie Vass. The company was created out of a desire to create a more sustainable, organic alternative to traditional glass wine bottles and is committed to using 100% recyclable materials.
Zak Walters, Co-founder of Vinca, says: “We’ve got a strong working relationship with the Kingsland Drinks team who have really got under the skin of our brand to understand our ethos, where we have come from, what we need for our current portfolio, and what our future requirements might be. They’ve demonstrated they can support our future plans, NPD, and capacity requirements and we were blown away with their facilities, capabilities and scale.
“We’re driven by a passion for shaking up the wine industry and we’re confident in our position in the competitive canned wine sector, supported by this new partnership with Kingsland Drinks.”
In addition, to support this growing format, Kingsland Drinks partnered with MM Packaging to develop a fully enclosed, FSC-certified carton board format for canned wines and ready-to-drink cocktails, serving as a transit pack and on-shelf solution.
Jo Taylorson, Head of Marketing and Product Management at Kingsland Drinks, adds: “Partnerships such as those with Vinca and MM Packaging are in our sweet spot – for brands looking to scale, finding the right strategic partner is key to take them to the next level. Our infrastructure and capabilities are well placed to support brands during periods of expansion and growth whether for wine, spirits, RTDs or non-alcohol products.”
For further details, visit the website at www.kingsland-drinks.com
