Weetabix announces a £2million investment to drive New Year cereal sales
by Fiona Briggs Weetabix, the nation’s favourite breakfast cereal, is kicking off the New Year with an exciting nationwide campaign designed to get the households up and down the country discussing a very hot (or cold) topic: Do You Heat-a-bix or Weetabix?. #Debatethebix encourages shoppers and retailers alike to pin their colours to the mast and […]
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