Lerwick Brewery, the UK’s most northerly brewery, has announced that its range of award-winning craft beers is now available for trade customers across the UK through the online marketplace EebriaTrade.
This new listing provides a direct route for pubs, bars, and hotels the length of the UK from Shetland to Cornwall to purchase Lerwick’s beers.
EebriaTrade operates a nationwide distribution network, consolidating orders from multiple producers into single deliveries, making it feasible for the Shetland-based brewery to supply the mainland trade efficiently.
The move means that licensed premises throughout the country can easily offer their customers beers from the remote isles, known for their pristine environment which influences the character of the brewery’s products.
Head brewer Jonny Sandison, said: “While we’re a well-known name here in Shetland, getting our beers to the mainland trade has always been a logistical challenge. Listing on EebriaTrade simplifies that process significantly.
“We’re not a large brewery, and that’s part of our appeal. Our beers are brewed in small batches, using the incredibly soft Shetland water, which gives them a unique profile that you simply can’t find elsewhere. For a pub landlord looking for a genuine point of difference, that’s a compelling story to offer their customers.”
He added: “This is about making our beer accessible. It allows us to share a taste of Shetland with a wider audience without compromising on the quality or the identity of our beers. It’s an opportunity for a pub in Penzance or a bar in Jersey to serve something truly distinctive.”
The brewery’s core range, including the 60° North Shetland Lager, Tushkar Oatmeal Stout, and Skipper’s Ticket Shetland Bitter, is now live on the EebriaTrade platform for trade buyers to order in both draught and packaged formats.
