As the world comes together for a global football event this summer, it’s all about community. air up? captures this energy and presents its first Artist Collection: In collaboration with Munich-based artist GABE, the brand transforms its revolutionary Scentaste™ technology into a limited-edition design piece under the motto “Everyone Plays”.
Scentaste™: The drinking revolution
At the core of the new collection is air up?’s Scentaste™ technology. While the world celebrates sports, air up? provides the technological answer to conscious hydration: water gets its flavour solely through scent, completely free of sugar or calories. Thanks to the flavoured air from the scent pods, taste is perceived while drinking, even though you are consuming pure water.
In line with the “Everyone Plays” concept, air up? is launching country-specific scent pod packs that tap into local flavour preferences while mimicking the respective national flags. In the UK, for instance, fans can look forward to a black-red-gold selection featuring Wild Berry, Banana Shake, and Apple flavours.
“Human-made” design meets innovation
In an era where attempts are being made to outsource something deeply human like art to AI, this collaboration relies on pure human creation and teamwork. The art edition was designed by hand by the artist GABE, whose artwork can also be experienced on buildings, canvases, and even a basketball court. The resulting mini-artworks turn the underlying air up? Click bottle into a wearable canvas.
More than just a game: A symbol of unity
The “Everyone Plays” collection celebrates diversity and inclusivity. At its center is the Unity Bottle, which unites all participating nations in a powerful piece of artwork. It is flanked by five country-specific art editions (Germany, France, England, Italy, and Turkey) that celebrate the beauty and personality of each respective country.
Gabe on the collection: “What inspires me most about sports is that, at its best, it connects people: diverse backgrounds and perspectives coming together in a shared experience. In our collaboration with air up?, I want to make both our diversity and our common ground tangible through my designs, for collecting, tasting, and cheering.”
From gadget to cultural collectible
Current trends show that reusable bottles are evolving into true cultural statements. With this collection, air up? positions itself at the intersection of functionality, modern technology, and lifestyle. Whether at public viewings or in everyday life – the “Everyone Plays” edition is the must-have for anyone looking to celebrate community and the power of sport this summer.
The collection’s highlights at a glance:
- Innovative Scentaste™ technology: Flavour through scent – 0% sugar, 100% aroma.
- 1 Unity Bottle: The symbol of community.
- 5 Nations Editions: Hand-designed artworks by artist Gabe for Germany, England, France, Italy, and Turkey.
- Country-specific Pod Packs: Color-coordinated flavour profiles
- Limited availability: Available now on the website.
