Walker’s Shortbread launches ‘Wee Chunkies’ as a major new brand innovation
New indulgent, heatable format shows strong appeal with younger shoppers and aligns with 7.5% growth in “treats for tonight” shopper missions Walker’s Shortbread, the 128-year-old family-run Scottish shortbread manufacturer, is introducing a brand-new product, with the launch of Wee Chunkies. Marking an exciting step forward for the brand, the launch offers a genuine innovation in […]
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