Morrisons, in partnership with Myton Food Group, is launching two new products, a Chicken Balti Pie and Saag Paneer Roll, to celebrate its home city during its UK City of Culture year, in the most delicious way possible. The flavours have been chosen by customers and inspired by Bradford’s iconic food culture.
Landing as Bradford’s UK City of Culture 2025 programme is underway, the limited-edition products will hit the shelves in Morrisons from 21st April 2025, at a starting price of £1 for the Saag Paneer Roll and £2.10 for the Chicken Balti Pie. Drawing upon the diversity and mixture of cultures within Bradford, the products will blend global flavours and spices with traditional hearty cuisine.
The Chicken Balti Pie takes inspiration from Bradford’s numerous Pie and Peas shops scattered across the city in days gone by, but with a tasty twist: a rich and flavoursome curried filling and is available in all Morrisons stores nationwide.
With plenty of flavour, the Saag Paneer Roll brings together a well-loved vegetarian curry house favourite with the humble baked roll. The spinach and paneer cheese filling comes wrapped in buttery, flaky pastry and is available exclusively in Bradford-based Morrisons stores.
As a proud Bradford-based business, Morrisons is embracing the city’s vibrant culture, heritage, and flavours that have made the city a standout destination. Known for its rich and diverse culinary scene, Bradford has inspired these new products, which capture the essence of its northern spirit.
Starting as a Bradford market stall back in 1899, Morrisons has long been at the heart of the local northern community for over 125 years. Now with nearly c.500 stores across the UK, and over 95,000 colleagues, the legacy of its founder, William Morrison, continues through its famous Market Street counters. Where skilled colleagues such as butchers, fishmongers, and bakers all share a commitment to offering great tasting, affordable food for everyone.
Fred Stevens, Pie Shop Buyer at Morrisons, said: “Bradford has been our home for over 125 years and we have always been a proud supporter of the local community. Our city has had a diverse range of people and cultures throughout history and its food cuisine has been at the forefront of bringing people together. As a ‘Major Partner’ of the 2025 UK City of Culture, we wanted to shine a spotlight on Bradford and the great food and flavours that we produce here.”
Dan Bates, Executive Director at Bradford 2025 UK City of Culture said: “You can’t beat the winning combination of Bradford’s world-renowned curry heritage baked into the perfect pie – which has been a beloved part of the North’s culinary landscape for generations. This is a great illustration of the type of innovation that is happening across the district as the corporate and cultural sectors come together to create something truly special.
Morrisons is a brilliant example of a home-grown company that has become a nationwide brand, but its roots have remained proudly here in the city. Food is very much part of our year of culture celebrations, so it’s wonderful that Morrisons customers across the UK can now pick up a little slice of Bradford culture to enjoy wherever they are.”
The new pastry combinations add to a growing menu of new Bradford-inspired food and drink products created to mark 2025. Earlier this year, Seabrooks Crisps launched three special Bradford-inspired flavours in Morrisons stores and Saltaire Brewery created a limited edition ‘Be Bold’ Bradford beer.
Taking place across the district throughout 2025, Bradford’s UK City of Culture programme will celebrate contemporary culture in all forms and showcase the rich history and heritage of the area. Events, performances and activities will spread from the city to the towns, villages and green spaces across the district, running now until December 2025.
The City of Culture designation has already brought significant investment to the region and is set to have a lifelong impact through its reshaping of the local curriculum, skills and training programmes, investment in existing and new creative spaces, and open up opportunities for cultural participation.
For more information on the Bradford 2025 cultural programme go to www.Bradford2025.co.uk
