Scottish seaweed chips brand SHORE secures six-figure deal and announces four national listings in more than 200 stores

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SHORE The Scottish Seaweed Co. (SHORE) celebrates a significant milestone this summer.

The Wick-based firm’s seaweed chips are now available in more than 200 supermarkets across Scotland, bringing their unique snacks to more customers.

This expansion marks a new chapter in the business’ mission to deliver great-tasting, healthier, and planet-friendly snacks to a wider audience across the nation.

SHORE are thrilled to announce that two of their seaweed chips flavours, Sweet Sriracha and Lightly Salted 80g share bags, will now appear on shelves in 48 Tesco Scotland stores.

The listing follows a successful limited-time promotional fixture in the store giant earlier in the year. Additionally, SHORE has secured a long-term listing at Morrisons, with products now available in 46 stores. The firm has also entered a three-month promotional deal with Asda for the summer period, reaching 63 Asda superstores across the country.

Furthermore, SHORE has expanded its distribution footprint in the UK with a new listing at the nation’s largest outdoor store brand, Go Outdoors. This deal will see SHORE’s share bag chips available in 60 Go Outdoors stores nationwide.

Keith Paterson, Founder of SHORE, said: “With these new listings, the SHORE brand will now be available to a whole new audience. This is a key step in delivering our mission to make local seaweed a sustainable and heathy food of the future.

“This collection of long-term deals is worth well over six figures and will help us continue our fast-paced growth trajectory. SHORE chips offer a healthier alternative snack with award-winning taste, a combination that has been central to the brand’s success so far.

“Shoppers are increasingly looking for new exciting flavours and our chips really stand out compared to anything on UK shelves just now. It’s an exciting time at SHORE and we look forward to seeing more people enjoying our products.”

SHORE is already stocked in Sainsbury’s and Scottish Co-op stores year-round. The brand was launched in 2020 and has sold more than two million bags of chips to date.