Europe’s leading flavour expert, Santa Maria, has teamed up with London-based street food sensation, Bando Belly, to launch a mouthwatering Korean-inspired menu. The collaboration brings together Bando Belly’s signature fusion cuisine with Santa Maria’s exciting range of Korean sauces, seasonings and pastes, which launched into UK foodservice this month (September, 2024).
Co-created by Santa Maria development chef Barnaby MacAdam and Bando Belly founder, chef and influencer, Naz Ramadan, the K-food menu features three crave-worthy signature dishes, all showcasing the very best of Korean-inspired cuisine:
- Seoul Bad Boy Chicken Burger
Twice fried, extra crispy chicken patty dipped in BBQ sauce made with Santa Maria Black Pepper Soy Sauce, topped with fresh lettuce, tangy pickles, kimchi slaw, a mayo infused with Santa Maria Kimchi Paste Chili & Garlic. Finished with Santa Maria Red Ginger and Chili seasoning all in a toasted brioche bun.
- Oh my Goch Chicken Wings
Juicy chicken wings coated in Santa Maria Fermented Soy & Chili Paste, honey, and finished with Santa Maria Chili and Sesame Seasoning.
- K-Tots’ / K-Fries
Crispy potato tots or fries tossed in Santa Maria Kimchi seasoning topped with a blend of mayo and Santa Maria Fermented Chili Sauce. Topped with a generous sprinkle of Santa Maria Wasabi Sesame Seasoning & spring onions.
Commenting on the launch of the LTO menu, Naz Ramadan, founder of Bando Belly, said: “At Bando Belly, we’ve created a signature fusion cuisine that blends the vibrant flavours of America, the Caribbean, South-East Asia and multicultural London. Our mission is to deliver a new-age culinary experience that connects food, drink, music and nightlife with high-end flavours.
“Our collaboration with Santa Maria is a perfect example of that mission in action. I’ve always been a fan of Santa Maria’s products, and incorporating their new, easy-to-use and versatile Korean range into our limited-edition menu felt like a natural fit. Our core belief is ‘we do flavours’, and with Santa Maria’s commitment to offering ‘flavours for professionals’ it feels like a match made in heaven.”
Nick Minchin, Head of Regional Marketing at Paulig Group, added: “At Santa Maria, our purpose is to help operators unlock a world of flavour. Our team of culinary experts draw inspiration from global cuisines to develop unique, innovative and tailored solutions for out-of-home operators.
“We’re thrilled to partner with Bando Belly to showcase a mouthwatering, Korean-inspired street food menu, featuring our new Santa Maria Korean range. As Korean cuisine continues to rise in popularity, this collaboration gives us the opportunity to showcase its bold, vibrant flavours in a truly creative and disruptive way. Bando Belly’s distinctive fusion cooking style is the perfect match for our products, and together, we’ve crafted a menu that brings something fresh and exciting to the food scene. It was fantastic to showcase these versatile flavours at our launch event and see the customers’ reactions as they took their first bite.”
With its exotic and bold flavour appeal, consumers gathered at the Brixton, London venue for a unique opportunity to tuck into and enjoy the specially curated street food menu. A select group of customers seized the opportunity to indulge in a special promotion, which included a complimentary ‘Seoul Bad Boy Chicken Burger’ and ‘K-fries’ for the first 50 early birds to arrive.
“The flavours were unbelievable! I’ve never tasted anything like the Seoul Bad Boy Chicken Burger before. The blend of spices and the crispy chicken was just perfect. I’ll definitely be coming back for more before the menu ends,” said one of the lucky customers to receive a free burger.
Another happy customer said: “I wasn’t sure what to expect, but the Korean-inspired dishes completely blew me away. The combination of flavours in the K-Fries was a gamechanger. I can’t wait to tell my friends about this!”
The Santa Maria X Bando Belly menu will be available throughout the rest of September up until 12 October at the Duke of Edinburgh in London Brixton, as well as ‘for delivery’ through selected platforms. With its bold flavours and innovative twists, this menu is sure to be a hit—don’t miss your chance to indulge in this celebration of culture and creativity.
Santa Maria’s new, easy-to-use and versatile range of Korean products are now available from national wholesalers. To explore the full range of sauces, seasonings and pastes, and to discover how they can enhance your menu offerings, please visit: https://pauligpro.com/uk/korean.
